EcommerceAsset saleUnited Kingdom
Tuckshop
tuckshop.co.uk · DTC British snack box subscription
Monthly British snack box shipped worldwide. 2,800 subs.
MRR
£68,000
TTM revenue
£752,000
TTM profit
£210,000
Growth (MoM)
2.6%
From the founder
Tuckshop ships a curated box of British snacks (Hobnobs, Twirls, Walkers, regional finds) to homesick Brits and curious Americans. £24.99/mo with annual prepay option.
2,800 active subs, £68k MRR, 28% net margin. 62% of subs are US-based.
Selling because I'm relocating to Australia and the UK warehouse logistics get hard. Cleanest as an asset sale to someone with UK fulfillment.
Growth opportunities
- Corporate gifting (B2B)
- Annual prepay push — only 18% on annual
- Adjacent boxes (chocolate-only, savory-only)
Risks & considerations
- FX exposure
- International shipping cost volatility
- Brexit-era customs complexity
Financials
Last 3 mo revenue
£196,000
Last 6 mo revenue
£388,000
Last 12 mo revenue
£752,000
Profit (TTM)
£210,000
Monetization
Subscription + gift one-offs
Growth
2.6% MoM
Operations
Team
Founder + 1 FT warehouse + 2 PT
Time required
25 hrs/week
Tech stack
Shopify, Recharge, Klaviyo, ShipStation
Processes
Monthly curation; bulk-buy from 14 suppliers.
Traction & channels
Customers
2,800 subs, ~9k one-off gift buyers
Channels
Meta ads · TikTok organic · Expat Facebook groups
Retention
Avg sub life 8.4 months
Moat
Brand voice + supplier relationships at small batch.
Deal & transition
Reason for sale
Founder relocating.
Preferred buyer
DTC operator with UK fulfillment partner
Transition / support
10 weeks plus warehouse handoff
Deal type
Asset sale