EcommerceAsset saleNetherlands
Trailmade
trailmade.shop · DTC running gear brand
Trail-running apparel with a 6,800-strong run-club referral network.
MRR
—
TTM revenue
€1,100,000
TTM profit
€154,000
Growth (MoM)
4.0%
From the founder
Trailmade designs trail-running tops, shorts, vests. Made in Vietnam, shipped from a 3PL in Utrecht and Memphis. We've grown via a referral network of 6,800 run-club ambassadors.
TTM revenue €1.1M, 32% gross margin, 14% net. Repeat rate 36%.
Selling to focus on a separate sportswear brand my sister and I are launching. Trailmade is in a great spot but needs more inventory capital than I want to put up.
Growth opportunities
- US wholesale (REI inbound)
- Women's-specific line
- Race entry bundling
Risks & considerations
- Inventory capital requirements
- Manufacturing concentration in Vietnam
- DTC paid social cost
Financials
Last 3 mo revenue
€286,000
Last 6 mo revenue
€562,000
Last 12 mo revenue
€1,100,000
Profit (TTM)
€154,000
Monetization
DTC product sales
Growth
4.0% MoM
Operations
Team
Founder + 3 FT + 2 PT
Time required
40 hrs/week
Tech stack
Shopify Plus, Klaviyo, Recharge, Yotpo
Processes
Drop calendar + always-on core SKUs; ambassador program in Loop.
Traction & channels
Customers
~22k unique buyers
Channels
Ambassador network · Strava partnerships · Email
Retention
36% 12-mo repeat
Moat
Ambassador moat + Strava integrations.
Deal & transition
Reason for sale
Capital needs vs founder's appetite.
Preferred buyer
Sportswear operator or roll-up
Transition / support
12 weeks + supplier intro trip
Deal type
Asset sale