EcommerceAsset saleBelgium
Lowlands Letters
lowlandsletters.com · Subscription stationery brand
Monthly letter-writing kit. 1,200 subs, 14-month average tenure.
MRR
€21,600
TTM revenue
€238,000
TTM profit
€82,000
Growth (MoM)
1.5%
From the founder
Lowlands Letters ships a monthly letter-writing kit — paper, ink samples, prompts, postage. We're tiny on purpose: 1,200 subs, €18 each.
TTM revenue €238k, profit €82k. Retention is the magic — 14-month average sub life.
Selling because I'm becoming a parent and want a calmer year. Looking for someone who'll keep the analog soul.
Growth opportunities
- Annual prepay tier
- Corporate gifting
- Wholesale to indie stationers
Risks & considerations
- Physical inventory + lead times
- Brand-voice dependency
- Slow growth
Financials
Last 3 mo revenue
€62,000
Last 6 mo revenue
€121,000
Last 12 mo revenue
€238,000
Profit (TTM)
€82,000
Monetization
Subscription + gift orders
Growth
1.5% MoM
Operations
Team
Solo + 1 PT packer
Time required
18 hrs/week
Tech stack
Shopify, Recharge, Klaviyo
Processes
Monthly box prep weekend; suppliers booked 3mo ahead.
Traction & channels
Customers
1,200 subs, 600 gift-only buyers
Channels
Instagram · Pinterest · Referral
Retention
14-mo avg
Moat
Brand + supplier network in EU stationery.
Deal & transition
Reason for sale
Founder personal reasons.
Preferred buyer
Lifestyle operator or stationery brand owner
Transition / support
6 weeks
Deal type
Asset sale