SaaSAsset saleUnited Kingdom
Kelpdesk
kelpdesk.io · Helpdesk for Shopify merchants
Shopify-native helpdesk built for stores under $20M GMV. 290 merchants.
MRR
£22,400
TTM revenue
£230,000
TTM profit
£142,000
Growth (MoM)
3.4%
From the founder
Kelpdesk is a lightweight helpdesk for Shopify stores — order context, refunds, returns from one inbox. Pitched as the calmer alternative to Gorgias for stores that don't need 14 channels.
290 merchants, $22.4k MRR. Annual churn 7%. Shopify App Store rating 4.9 with 184 reviews.
Selling because I'm pivoting to an unrelated developer-tools company. Kelpdesk has a clean codebase and a great review base — perfect for a holdco.
Growth opportunities
- AI auto-draft replies (prototyped)
- Move into BigCommerce + Wix
- Partner agency reseller program
Risks & considerations
- Shopify policy changes
- Competitive (Gorgias, Re:amaze)
- App Store discovery shifts
Financials
Last 3 mo revenue
£63,000
Last 6 mo revenue
£122,000
Last 12 mo revenue
£230,000
Profit (TTM)
£142,000
Monetization
$39 / $79 / $149 per month tiers
Growth
3.4% MoM
Operations
Team
Solo
Time required
7 hrs/week
Tech stack
Next.js, Postgres, Shopify Polaris, Stripe
Processes
Self-serve via Shopify App Store; Chatra for support.
Traction & channels
Customers
290 Shopify merchants
Channels
Shopify App Store · Partner agencies · SEO
Retention
93% annual logo
Moat
App Store ranking + review moat + Shopify-native integrations.
Deal & transition
Reason for sale
Founder pivoting.
Preferred buyer
E-com SaaS operator or holdco
Transition / support
6 weeks
Deal type
Asset sale