How to buy or sell a Chrome extension business
A specialist guide to buying and selling Chrome extensions: platform risk, monetization models, and the diligence items unique to the store.
- Platform risk is the biggest discount factor — 0.5x–1x haircut standard.
- Manifest V3 compliance is now a hard-gate diligence item.
- Freemium + paid API extensions transfer better than ad-supported ones.
Ownership transfer on the Chrome Web Store
The seller transfers the developer account (with 2FA reset), or publishes the extension under the buyer's account and deprecates their own. The latter is cleaner but loses reviews and install history — usually a 20% price haircut.
FAQs
Real. Google has removed extensions with millions of users on 48h notice. Diversify revenue where possible.
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